The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Iconic
Agency: DDB MUDRA GROUP / MUMBAI
Client: Volkswagen Category: Collateral Design / Posters - Single
Burger
Agency: Bleublancrouge / Montreal
Client: Gold’s Gym Category: Collateral Design / Posters - Single
THE HORROR TIME
Agency: Publicis / São Paulo
Client: Hopi Hari Category: Collateral Design / Posters - Single
Karate Boy
Agency: GREY tokyo / Tokyo
Client: NINSEIKAN KARATE SCHOOL Category: Collateral Design / Posters - Single
King Kong
Agency: Leo Burnett Colombiana / Bogota
Client: Bumba, Aldor Category: Collateral Design / Posters - Single
Bounty Picks It Up - "Soup"
Agency: Leo Burnett / Toronto
Client: Procter & Gamble - Bounty Category: Collateral Design / Posters - Single
Bounty Picks It Up - "Coffee"
Agency: Leo Burnett / Toronto
Client: Procter & Gamble - Bounty Category: Collateral Design / Posters - Single
yueni (therefore)
Agency: NIPPON DESIGN CENTER / Tokyo
Client: yueni Category: Collateral Design / Posters - Single
Grenade
Agency: Ogilvy & Mather / London
Client: War Child Category: Collateral Design / Posters - Single
WVRST Duck
Agency: TAXI Canada Ltd. / Toronto
Client: WVRST Category: Collateral Design / Posters - Single
WVRST Pig
Agency: TAXI Canada Ltd. / Toronto
Client: WVRST Category: Collateral Design / Posters - Single
Award:
2012 Design Gold Pencil
Agency:
DDB MUDRA GROUP / MUMBAI
Client:
Volkswagen
Title:
Iconic
Category:
Collateral Design / Posters - Single
Annual ID:
12027D
Award:
2012 Design Silver Pencil
Agency:
Bleublancrouge / Montreal
Client:
Gold’s Gym
Title:
Burger
Category:
Collateral Design / Posters - Single
Annual ID:
12028D
Award:
2012 Design Bronze Pencil
Agency:
Publicis / São Paulo
Client:
Hopi Hari
Title:
THE HORROR TIME
Category:
Collateral Design / Posters - Single
Annual ID:
12029D
Award:
2012 Design Bronze Pencil
Agency:
GREY tokyo / Tokyo
Client:
NINSEIKAN KARATE SCHOOL
Title:
Karate Boy
Category:
Collateral Design / Posters - Single
Annual ID:
12235D
Award:
2012 Design Merit Award
Agency:
Leo Burnett Colombiana / Bogota
Client:
Bumba, Aldor
Title:
King Kong
Category:
Collateral Design / Posters - Single
Annual ID:
12121D
Award:
2012 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up - "Soup"
Category:
Collateral Design / Posters - Single
Annual ID:
12122D
Award:
2012 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up - "Coffee"
Category:
Collateral Design / Posters - Single
Annual ID:
12123D
Award:
2012 Design Merit Award
Agency:
NIPPON DESIGN CENTER / Tokyo
Client:
yueni
Title:
yueni (therefore)
Category:
Collateral Design / Posters - Single
Annual ID:
12124D
Award:
2012 Design Merit Award
Agency:
Ogilvy & Mather / London
Client:
War Child
Title:
Grenade
Category:
Collateral Design / Posters - Single
Annual ID:
12125D
Award:
2012 Design Merit Award
Agency:
TAXI Canada Ltd. / Toronto
Client:
WVRST
Title:
WVRST Duck
Category:
Collateral Design / Posters - Single
Annual ID:
12126D